Seems like every year, someone wants to throw some shade at the mother of engagement and experiential marketing by asking the same old question, “Is the trade show dying?”
Aw hell nah.
Trade shows are back and more destination-worthy than ever. There’s no better time than Build a Better Trade Show Image Week to spotlight the insights and trends for this time-honored institution. Soon you’ll be wishing you were handing out swag to the pounding beat of techno music, in the prefab luxury of your exhibit booth.
These aren’t your Grandpappy’s trade show booths and sensory overload never felt so good.