“I wish I were closer friends with Snoop Dogg.” Flash forward from that 2014 Reddit AMA post by Martha Stewart, to today’s surprise break-out hit on VH1, Martha and Snoop’s Potluck Dinner Party. Lifestyle queen Martha and rapper Snoop are two distinct brands who understand customer experience (CX) relies on the power of partnerships.
The odd (yet somehow perfect) couple’s new series is part cooking show, part dinner party, part reality TV, with an extra dash of self-aware irony. Together they create an experience their audience can’t eat up fast enough. Fo’ shizzle.