As 2017 gets rolling, we’re looking ahead at our top 10 business technology industry events for the year. Even the most-experienced B2B event marketing pros take note when the events below come to town.
Through a mix of sizzle and substance the events below build mind share to grow market share. These brands know high-quality content and unique experiences create lifetime customers.
Some will call this a mid-life crisis. Others will say “finally, he’s growing up.” Haters will say “he couldn’t hack it on his own”. Champions will say “it’s about damn time.”
It’s about the people, both cohorts and customers, whom I’ve had a pleasure of working with for the past 15+ years. You see, I had a revelation a couple of years ago… technically two revelations; one as it related to the people I work with, and one about the people I work for.
Jan Brady just sold her house for nearly four million dollars. Not too shabby considering she bought it as an eleven-year-old for only $55,000 in 1969. While most people wrote her off after the time she lost Greg’s science fair mouse or when she wore that ridiculous wig, Jan was actually a real estate whiz.
Her windfall inspired us to reflect on the investments the team at Lightspeed made as 11-year-olds.
