It’s not often that you can say you’ve helped change an industry’s approach to channel marketing. Today, as we reflect on the 10-year anniversary of Cisco’s Marketing Velocity program, we get to do just that.
10 years ago, Cisco was presented with a challenge:
Develop an immersive program that will help increase the number of partners engaging with them in co-marketing, while simultaneously improving their overall marketing expertise to drive greater return on their co-marketing investments. And this program needs to be one that can be easily replicated across the globe. They needed a program that would help make stronger marketers across their channel by giving them not just tools but also the knowledge in how to use them.