Going Beyond to Capture Mindshare with Partner Sales Reps
‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ – Maya Angelou
In a chronically-distracted, over-scheduled world, it’s warranted to feel like partner marketing programs are at a standstill. Relying on traditional incentive programs, rewards card, rebates, spiffs (short-term product-specific sales bonuses), and conventional marketing efforts is necessary, but not sufficient. Providing that extra impetus for reseller reps to lead with your solution requires you to dig deeper.