For some businesses, the idea of starting a customer advisory board (CAB) has a freak-out factor right up there with an IRS audit. Or an employee engagement campaign. If those prospects sound to you like nails on a chalkboard, fear not. At least not the customer advisory board thingy. Take a moment to relax on the proverbial analyst’s couch, face your CAB fears and break on through to the other side.
So you’ve decided to create an advisory board for your organization. That’s awesome! It’s a great idea.
As folks who routinely run advisory boards for some of the biggest companies in the world, we’d like to offer you a few tips before you pull the trigger.