Cisco Go Beyond – Sales Engagement

OVERVIEW

Headquarter in San Jose, California, Cisco Systems is a global technology juggernaut. The largest networking company in the world, Cisco specializes in high tech markets and is known for the development, manufacturing and sales of network hardware and telecommunications equipment.

CDW is a leading multi-brand technology solutions provider to business, government, education and healthcare organizations in the United States, Canada and the United Kingdom. A Fortune 500 company with multi-national capabilities, CDW was founded in 1984 and employs approximately 8,600 coworkers. For the trailing twelve months ended March 31, 2017, the company generated net sales of over $14 billion.

CHALLENGE

Develop a sales engagement program that rises above the sea of tchotchke Vendors.

SOLUTION

The unifying theme for all Product Solution launches are tied back to the Go Beyond campaign/program which we produced. The notion of going beyond your limits to achieve new goals. Rather than focusing on career-centric goals, we took a holistic approach – exercise, a healthier diet, bio-hacking, work/life balance – everything ties into going beyond.

  • Rather than going with a hot item, we tell a story and have swag that ties back to a theme
  • Our narrative/story focuses on creatives
  • Unlike simple swag vendors, we aren’t afraid to push beyond their comfort zone.
  • We created a program rather than a bullshit give-a-way