I recently celebrated a birthday and as many people do I received a bunch of birthday wish emails from company’s that I patronize. Most of the wishes accompanied a special discount or purchase offer which I quickly deleted without a second thought. However, one message in particular stood out and that message was from ING Direct.

Just a friendly little birthday wish from us to you. We can’t send you a double-tiered chocolate cake (it won’t fit through the mail slot — we tried), but hopefully this little video will help brighten your big day.

Have an awesome b-day filled with fun, happiness and, of course, saving.

Enjoy many more, Saver.

The simplicity of this short email message was backed by the great video that was the call-to-action.

What a great example of taking something simple, like a birthday wish email, and creating something empowering without having a hidden agenda.