ADVISORY BOARDS

Build a powerful and impactful Advisory Board Program

With over 20 years of experience, we are one of the only true, full-service agency providers that excels at designing advisory councils to help you strengthen long-term, strategic relationships with customers and partners to drive mutual success.

Leverage Lightspeed’s proven methodology to consistently obtain the insights and engagement that you seek in your Advisory Board Program. Our model gets results by balancing vendor and customer interests.

Lightspeed Marketing has been doing advisory boards for such a long time that they understand how to bring industry standard best practices to the table. They also understand all of the components that are needed to be successful in an advisory board meeting.”

Erica Moulton, Senior Manager – Customer Advocacy
NetApp

Connect with us to identify the right mix of our services – explained below – that will boost engagement and drive progress on your board’s initiatives.

Communications: Agenda Development, Session Creation, and Speaker Coaching

Thorough agendas are a driving force for successful advisory board programs. We find that it can quickly become the cornerstone in facilitating superior communications among all stakeholders – executives, company leadership, account teams, and program leads.

Lightspeed will shape your content and coach your executive presenters to maximize engagement and strategic dialogue. Ensure you obtain the input that you seek with our agenda and content development services, which include:

  • Orienting your agenda around these key objectives:
    • Strategic engagement
    • Long-term future alignment
    • Product / Service Roadmaps
    • Product / Service Feedback
  • Configuring a meeting format that optimizes engagement by varying deep-dive sessions, targeted breakouts, panel discussions, work groups, and peer presentations.
  • Speaker coaching
  • Pre-event review sessions
  • Real-time audience polling

Most importantly, Lightspeed will ensure that your presenters serve as session leads and discussion facilitators, not presenters. Too often presenters speak at advisory board members, slowly torturing attendees with “death-by-PowerPoint” tactics.


Mobile Applications for Advisory Board Events

Facilitate deeper dialogue and engagement with an interactive mobile app that conveniently provides meeting collateral on smartphones and tablets. You will also be able to quickly obtain real-time feedback and reporting during individual sessions and throughout your entire event.

Our custom-built mobile application includes:

  • Fully customizable interface and graphics
  • Custom attendee profiles
  • Live polling
  • Real-time evaluations
  • Social media integration
  • Private event activity stream

Follow-Up and Ongoing Engagement Services

Too often advisory councils are looked at as events, versus true, on-going programs. Leverage your investment in your in-person events with a consistent platform to regularly engage your board members.

Touch-points such as a quarterly virtual meeting give your program a much-needed sense of continuity. Effectively communicating periodic updates accelerates board initiatives and foster mutual accountability on meeting action items.

Follow-up and ongoing engagement services include:

  • Focused action item plan and execution
  • Work-stream development and management
  • Report-back mechanism for customers
  • Virtual meetings facilitation and execution
  • Communications schedule and management

Advisory Board Program Managed Services

Lightspeed provides full meeting and event services, from sourcing and contract negotiation to on-site support to creative development. Additional services for advisory board events include:

  • Event Sourcing, Event Logistics, and Event Management
  • Custom Registration Development and Management
  • Onsite Support

Let’s create amazing things together