Remember the old-school days of social media? You couldn’t wait to check your feeds for quaint texts, static images, and the same over-used GIFs.

Now old school has given way to the new rule: If you want your brand to capture attention, connect with your followers, and convert them into buyers, you need video. Without it, your social marketing toolbox is incomplete.

As for production value, sometimes DIY videos are fine. There are plenty of posts out there to tell you how to create them with limited resources.

But we’re talking about the other times, when the importance of your message or the audience you want to reach warrants the investment in a professionally produced video. One you can share on your social channels as well as on your website, at customer events, tradeshows, or as part of executive keynotes.

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