You know it’s summer when the Hollywood blockbusters roll into your local theaters. All the special effects, familiar characters and cranked-up volume you can stand. (And yeah, that kid who kicks the back of your seat. Every time.)
Which got us thinking. From a customer experience standpoint, we can learn a lot from the blockbuster versus indie film battle.
Sure, Wonder Woman is a must see. But another big-budget sequel-prequel-remake of Pirates of the Caribbean, Planet of the Apes, Spiderman and Transformers this summer? Meh.